Startups incorporating some of the best technology fails, and so does promising Social Networks. But why? Not basing your Startup on the right business model is one of the major reasons. The way you push your products and services into marketplace matters. Largely there are two models on which businesses are based: Pipelines and Platforms. Pipelines or Pipes is a linear model where you create a product (value) and push it towards end-users, where end-users avail the product as it …
Category: Business Model
App Monetization: Freemium Model And Much More
Everyone knows about Pokemon Go. It’s a gaming app that touched $500 million in no time. But the amazing part is, the app was free to download. The crux is, even if your app is free, it can achieve incredible success in terms of revenue. A layman may not be able to digest this, but with the right kind of strategies, you can monetize your app & blog in this way as well. There are different business models to make …
How to Choose Your Technology Partner?
Startups who look for a technology partner and settle for the high-priced ones, don’t necessarily make a smart move. There is always a risk of their project getting delayed by months, or ending up with a lackluster product. Strategies to discover the right technology partner has changed, and even the considerations. The perfect technology partners deeply care about an idea and its realization. They don’t shy away from disruption and innovation. It sounds simple, but you really need to dig …
Customer Retention: Fix Your Leaky Bucket Model
The foundation of a successful company is based on two aspects, namely, the rate of customer acquisition and the rate of customer retention. Ideally, the latter should be as good as possible, which enhances a company’s brand value and thereby improves the former. Just envisage your company as a bucket of water, where water embodies your customers. As no business is perfect, let’s assume your bucket is leaky and there is a constant loss of water. In other words, a …